Resume

(Oct 2013 - Oct 2015)

Cairo, Egypt

I played a key role in contributing innovative ideas and concepts to various projects with Multinational corporations in Egypt like (Danone - Mars - Juhayna - P&G - PepsiCo), collaborating closely with the creative team to develop compelling brand strategies and campaigns. My creative input and dedication to excellence significantly enhanced the agency's ability to deliver impactful and engaging content for diverse clients. This experience allowed me to sharpen my skills in crafting captivating brand stories and honing my expertise in driving business growth through innovative marketing initiatives

Skills: Video Production · Project Management · Copywriting · Video Editing · Creative Concept Design

(Oct 2015 - May 2018)

Creative Associate

Directed creative strategies for Qarar Ezala Band and other freelance projects in the entertainment industry.

Delivered branding, event planning, and social media strategies tailored to client goals.

Worked with diverse industries, building creative solutions to enhance audience engagement.

Skills: Video Production · Project Management · Copywriting · Video Editing · Creative Concept Design

Experience

(Jan 2021 - Present)

Creative Director

Big Move Agency

Dubai, United Arab Emirates

I've created a talented team in Egypt and also established the UAE office, conceptualizing and executing compelling brand narratives that resonated with audiences. I spearheaded innovative campaigns that drove significant business growth and solidified the agency's reputation for impactful creativity. My role involved fostering a collaborative and dynamic creative environment, resulting in the successful delivery of influential marketing initiatives across the whole MENA region that elevated the agency's standing in the industry.

Skills: Team Management · Strategic Creative Development · Strategic Planning · Video Production · Project Management · Copywriting · Storytelling · Creative Concept Design

(May 2018 - Dec 2020)

Creative Associate

Big Move Agency

Sheikh Zaied, Giza, Egypt

I have specialized in crafting compelling brand stories for our clients. In this role, I have played a key part in developing and executing innovative creative projects that center around the narrative and visual representation of our client's brands. Collaborating with cross-functional teams, I have been instrumental in bringing these brand stories to life across various platforms, ensuring brand consistency and resonance. My passion lies in leveraging creativity to craft impactful brand narratives that resonate with audiences and drive meaningful connections.

Skills: Media Production · Video Production · Copywriting · Video Editing · Storytelling · Creative Conception · Creative Concept Design

(Sep 2008 - Jan 2017)

Arab Academy for Science Technology and Maritime Transport

Bachelor of Architectural Engineering and Environmental Design

Alexandria, Egypt

During the years between 2008 and 2017, I was fully immersed in hands-on work experience while continuing to enhance my skills through various learning opportunities.

I balanced professional roles in creative agencies with self-driven learning in areas such as brand strategy, visual storytelling, and multimedia production. During this period, I had the opportunity to work with major brands and lead innovative campaigns, which significantly sharpened my creative abilities and leadership skills.

While I stepped away from formal education, my professional journey allowed me to gain invaluable real-world insights and practical skills that enhanced my creative direction and strategic thinking. This period not only contributed to my professional growth but also motivated me to return to my studies and pursue a degree in Film Directing to further complement my expertise.

Education

(Oct 2020 - Present)

Academy of Arts, Higher Institute of Cinema

Bachelor's degree, Film Directing

Cairo, Egypt

I immersed myself in the art and craft of filmmaking. Through hands-on training and theoretical study, I honed my skills in cinematography, directing, screenwriting, and film production. I collaborated with talented peers on diverse projects, gaining valuable experience in bringing creative visions to life. The institute provided me with a solid foundation in storytelling and visual expression, preparing me to pursue a successful career in the dynamic world of cinema.