CREATIVE DIRECTOR
FILMMAKER
Projects
الفخامة مش ريسيبشن (Egypt)
(2014)
Creative Associate
Agency: Mafahim
A campaign for Hans Egypt, one of the top providers for kitchen appliances like sinks, hops and ovens.
Elegance is not just furniture (الفخامة مش ريسيبشن)
the concept was to show the importance of investing in kitchen appliances as well as furniture and maybe more because -let's be honest- you spend most of the day in your kitchen not your reception.
Products Showreel (Egypt)
(2015)
Creative Associate / Ass.Director
Agency:Mafahim
Shooting products video showreel for Hans Egypt, one of the top providers for kitchen appliances like sinks, hops and ovens.
"فيديو كليب "شريط بيسف (Egypt)
(2017)
Director
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One of my favorite projects working with music, a musical video Qarar Ezala Band, a progressive rock band from Alexandria.
Repeated Tab (شريط بيسف) was the first video from their album Played Role (دور ملعوب) which was released by the end of 2017.
The concept of the video was to visualize that feeling of unconscious and hangover, wandering in the streets not knowing whats going on and starting to loose your mind until you finally loose it all and goes into a shutdown mood.
"ألبوم "دور ملعوب (Egypt)
(2017)
Creative Associate
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Musical album for Qarar Ezala Band, a progressive rock band from Alexandria.
Played Role (دور ملعوب) is the name of their first full album was launched by the end of 2017.
The concept of the album was to document the post revolution years from 2011 through the lyrical and musical themes of the album tracks from the point of view of the band ,
The artwork of the album had to be powerful and deep to represent the identity of the band music and image, also the visual identity of album launching concerts had to be unique and matches the album soul.
"دور ملعوب" Releasing Concerts
(2016-2017)
Creative Associate
The project included visuals of the band identity and music throughout concerts pre-album releasing or after it, in different showplaces in Egypt such as Bibliotheca Alexandria, Jesuit Cultural Center and others.
ماتخليش الوقت يزود ألمك (Egypt)
(2018)
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Creative Associate / Ass.Director
Agency: Big Move
A campaign for Columbia Clinics, a well known player in the field of pain & ortho-spine therapy.
After a great success in the US they launched their first spot in the middle east in Cairo.
Don't Let Time Increase Your Pain (ماتخليش الوقت يزود ألمك)
was the concept which empowered the value of time in the process of healing and how pain increases by the passing time.
Draw your Future (Egypt)
(2018)
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Creative Associate
Agency: Big Move
A campaign for Avial ,one of IFT corporation companies specialized in poultry pharmaceuticals and vaccines.
Draw your Future (ارسم مستقبلك)
the campaign was a branding for the company name and slogan, the feather from the logo represented the company's main product categories and the tool that the clients can write the future of their businesses.
Filmmaking Workshop Projects
(2018)
Script Writer / Director
Worked on 3 short films during a filmmaking workshop between January & April 2018 supervised by Dir.Tamer Mohsen and funded by Helm Elnoor Association.
The films are:
1- Remote Control (Script Writer/Director)
2- Jamal (Ass.Director)
3- Waraq Mekarmesh (Ass.Director)
A Day in The Dream
(2018)
Director
A documentary short film shot during The Second Flare (الومضة الثانية)
a one-week camp funded by Helm Elnoor Association ,it was a closed experience for young talents from all over Egypt gathered to pursue their dreams each in his/her way.
The camp was sort of the Incubator for those young talents, also an extensive experience for each individual to gain both knowledge and freedom to speak their minds with no boundaries.
The film is focused on film directing workshop members and what they might think of each other.
من زمان و إحنا سابقين (Egypt)
(2019)
Creative Associate
Agency: Big Move
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A campaign for Avial ,one of IFT corporation companies specialized in poultry pharmaceuticals and vaccines.
We've been doing it (من زمان و إحنا سابقين)
the campaign was a rebranding for an old leading product and relaunching it in the market with new name and a redesigned pack.
the concept behind the name is to state the fact that the product was and still a lead in the market and also taking advantage of the old product good reputation.
ماحدش هيشتغلك (Egypt)
(2019)
Creative Associate
Agency: Big Move
A video ad for Azar, a well-known gathering app across the world
No More Fake Accounts (ماحدش هيشتغلك)
the ad concept was to showcase the main strength point of the app and differentiate it from other apps, as you get to know who exactly is talking to you through video chat and there's no place for fake accounts.
اسم كبير بيتطور عشانك (Egypt)
(2019-2020)
Agency: Big Move
Creative Associate
A campaign for Bernasos ,one of the top stationary suppliers in Egypt.
More Than Just Stationary (اسم كبير بيتطور عشانك)
the campaign was to showcase the history of the brand first then show what the categories of its products to boost both the client's trust in the brand and to be related to the brand through the nostalgic effect to finally deliver the client to be faithful to the brand.
"فيديو كليب"بنت أصول (Egypt)
(2020)
Creative Associate
A musical video clip for Ahmed Elmegheny, a professional singer and music producer from Alexandria,Egypt
The one (بنت أصول) is a single track released during 2020 , the concept of the track was to show how much his wife being supportive to him during their marriage life and to empower the idea the concept of the video was to take it further to the future where they're still together and succeeded in raising their little child to be a man.
مفيش دراما (KSA)
(2021)
Creative Director / Ass.Director
Agency: Big Move
A commercial for Azar, a well-known gathering app across the world
No More Drama (مفيش دراما)
the ad concept was to highlight the fun side of Azar as a brand, by making fun of people who overreact in different situations and the treatment was in a Bollywood theme to be relatable to the audience.
مختبر المرح (KSA)
(2021)
Creative Director / Ass.Director
Agency: Big Move
A commercial for Azar, a well-known gathering app across the world
The Fun Has Just Begun (مختبر المرح)
another concept to showcase that brand's fun side with a different approach this time. Azar is the secret weapon to have fun again even the most miserable person on earth wouldn't stand a chance.
أبواب الخير (Sudan)
(2021)
Creative Director
Agency: Big Move
A Tv commercial in Ramadan season for Sudatel Group the national telecom company in Sudan.
Doors of Light (أبواب الخير)
the jingle purpose was to encourage people through the month of Ramadan to share good deeds with each other.
ماما بتحب الدراما (Egypt)
(2022)
Creative Director / Director
Agency: Big Move
A mother's day campaign for Jawaker, a well-known card games app across time MENA region.
Moms Are Drama Queens (ماما بتحب الدراما)
the concept here was to showcase how our moms sometimes love to overreact in certain situations no matter how absurd it is sometimes so with a touch of old Egyptian drama series like "لن أعيش في جلباب أبي" and the iconic "Fatma Koshary" we try to show how we see our mother's reactions in certain situations and how funny it's to watch.
We do love you mom .. and appreciate what you've done for us no matter what.
مفتاح بكرة (Sudan)
Creative Director
(2022)
Agency: Big Move
A branding campaign for Sudatel Group the national telecom company in Sudan, the aim was to showcase the brand's development in the fixed internet line.
Key to The Future (مفتاح بكرة)
The concept here was epic, fast, and visually oriented.
it was like making a moodsetter about speed and future technology showing the brand within all of this as a brand that can cope with all changes and even go beyond and surpass them.
رحلتك على مزاجك (Egy - Leb)
(2022)
Creative Director
Agency: Big Move
The first campaign for InDriver in the MEA region, It's a well-known ride healing app across the world with a unique concept of giving riders the freedom to choose the fare they wanna pay instead of just forcing them to pay a certain amount.
Your Ride... Your Fare (رحلتك على مزاجك)
It's a worldwide concept for the brand, about giving people the freedom to choose the price no matter what the place or the occasion.
The campaign was a 360 campaign with street activities and OOH displays for both Egypt and Lebanon so we made 3 Different Egyptian copies,2 of which were localized for Lebanon.
خلص الإنتظار (KSA)
Creative Director
(2023)
Agency: Big Move
A commercial for Azar, a well-known gathering app across the world
The Wait is Over (خلص الإنتظار)
The brief for this campaign was simple, The Saudis tend to leave Azar app during Ramadan, so we need to show how much they've missed the app during this month during their daily activities
So we created this mesmerizing piece to show that effect.
اختيارك بكيفك (KSA)
(2023)
Creative Director
Agency: Big Move
A commercial for Azar, a well-known gathering app across the world
Your Choice .. Your Way (اختيارك بكيفك)
Introducing a new feature targeting female users to increase their presence on the app and change the look and feel of the brand to differentiate it from its competitors in the region. That's why we chose a well-known female celebrity such as "Noor Stars" who's known for her huge influence on Saudi young females.
it was a full-fledged campaign from video commercial to OOH and influencers digtial activities.
